Call for Academic Papers\ Call for Research Papers: - 2024 volume 7 issue 2 - March - April:- International Journal of Applied Science and Research [IJASR]

International Journal of Applied Science and Research [IJASR] is multidisciplinary double-blind peer-reviewed, open-access journal intended to publish original research papers in all main branches of science (All scientific disciplines) a peer reviewed refereed bimonthly journal that publishes empirical, conceptual and review papers of exceptional quality that contribute to enrich business administration thinking .The objective of the Journal is to disseminate knowledge, which ensures good practice of professional management and its focal point is on research and reflections relevant to academicians and practicing managers/Administrators for sustainable Applied Science and Research changes.

IJASR guides it to map new frontiers in emerging and developing areas in research, industry and governance as well as to link with centers of excellence worldwide to stimulate young minds for creating knowledge based community.

Our continued success lies in bringing together and establishing channels of communication between leading policy-makers and prominent experts in industry, commerce and related business as well as renowned academic, education and research based institutions to provide solutions for addressing the key issues of the contemporary society.

We see the need for synergy and collaboration between these fields rather than segmentation and isolation. Hence, our objectives are to build new links, networks and collaborations between communities of thinkers, scholars, managerial experts and practioners in order to stimulate and enhance creative and application-oriented solutions for society.

In order to foster and promote innovative thinking in the management studies and social sciences research, itself by introducing its Journal at global platform in ensuring the high quality and professional research standards.

Recently Published Articles

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S.No. March - April Page No. Downloads
1. TRACING MARTIN HEIDEGGER'S ORIGIN OF AUTHENTICITY IN BEING AND TIME

SABAS KIMANI

DOI: https://doi.org/10.56293/IJASR.2024.5801

ABSTRACT: Since the publication of Sein und Zeit in 1927, scholars have coupled Martin Heidegger's reflections on authenticity with a rich tradition of thought which reminds us that philosophy can, from time to time, function as a catalyst for self-discovery. While this function is an undeniable feature of Heideggerian authenticity, we suggest that it is secondary to the role that authenticity plays in Heidegger's philosophical investigations. By analyzing the full phenomena of authenticity and tracing its first technical uses back to Heidegger's early lectures on Aristotle, we show that Heidegger’s methodological breakthrough in the early 1920s, the development of hermeneutic phenomenology, and the very structure of Being and Time are the result of Heidegger’s appropriation of Aristotle's philosophical method. By analyzing these lectures and traditionally ignored uses of authenticity in Being and Time, we advance an account of the methodological sense of authenticity which looks to the tradition to uncover phenomena which have been obscured and covered over. In comparing this methodological reading to some standard readings, what we call the existential, intentional, and practical readings of authenticity, we demonstrate that the problems which arise in these accounts can be addressed by considering the full phenomena of authenticity and its methodological role in Heidegger's thinking. Finally, the term “authenticity [Eigentlichkeit]” is not only an ineliminable part of the structure of Heidegger's Being and Time but that it is also at the heart of his phenomenological method.

Keyword: Authenticity, Being and Time, Origin, Phenomenological

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01-10 download
2. THE ELUCIDATION OF ALBERT CAMUS' PHILOSOPHY OF ABSURDISM

Ngulube Musonda Adroit & Rev. Dr. Makokha Kenneth & Dr. Nafula Fredrick Wanjala

DOI: https://doi.org/10.56293/IJASR.2024.5802

ABSTRACT: The philosophical concept of absurdism has been one of the difficult notions to understand in a realm of philosophy. It deals mainly with the inherent contradiction between the human longing for meaning in life and the belief that there is no inherent purpose to the universe. According to this philosophy, human life is absurd because people are constantly seeking meaning and purpose in a universe that is irrational. However, one must embrace and experience life despite its inherent absurdity, finding joy and satisfaction in action amidst the futility of existence. This belief system advocates for individuals to identify their own purpose in life, acknowledge the absurdity of reality, and experience joy in living. Nevertheless, individuals use beliefs or ideologies to avoid or reject the harsh realities of life known as philosophical suicide. Philosophical suicide involves religious or spiritual beliefs that pledge eternal life or rebirth, or blind obedience to a specific political or philosophical principle that shields individuals from evil. Ultimately, philosophical suicide can lead to a superficial and thoughtless life without real meaning or purpose. Hence, there is an advocation to rebel. The idea of rebellion is a way to challenge established beliefs and systems of thought. This requires questioning authority, norms and societal expectations in the quest for truth (and/or personal freedom). 'Rebels' in philosophy sought to expand human knowledge and understanding by questioning established doctrines and challenging accepted truths. It is an opportunity for innovation and transformation, as it challenges conventional thought while paving the way for human progress and advancement. Therefore, a rebel must be resilient in whatever decision he makes. Resilience is the ability of a person to recover from failure, overcome obstacles, and adapt to change. It is all about having the inner strength, the means and the attitude to rise above challenges. Hence, for one to build a life worth living, he or she must possess resilience, which is the belief of perseverance, courage, and self-awareness.

Keyword: Absurdism, Nihilism, Philosophical Suicide, Morality, Rebellion, Resilience

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11-20 download
3. Review of Numerical Methods for Analyzing the Progressive Collapse of Concrete Structures

Dur Al-huda Jasim majed 1*, Mohammed M. Rasheed 2

DOI: https://doi.org/10.56293/IJASR.2024.5803

ABSTRACT: Construction accidents have been documented throughout history. One type of failure mechanism is progressive collapse, in which one or more structural components fail suddenly without regard to the cause (attack, anomalous accident). Numerous methods have been employed to simulate the impacts of this phenomenon. Still, they are all predicated on some distinct premises, such as the procedure's independence from the root cause of the first failure or the order in which the pressures are applied. To analyze framed building structures in the event of a column loss caused by an extreme event, this paper evaluates and offers an overview of the numerical analytical tools and approaches that are now available. In the literature, there has been a discussion of the applied element method, the discrete element method, and the finite element method. They were thoroughly discussed and contrasted. This study investigates and ends with challenges that must be resolved in many areas that will be required in the future.

Keyword: Progressive Collapse, Structural Failure, Frame Structures, Extreme Events, Analytical Tools, And Numerical Studies

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21-34 download
4. Digital Maturity Model for Continuous Improvement

Tomas Fernandez Gomez 1, Vladimir Damian Fernandez Parez 1, Francisco Javier Miranda Sanchez 1 and Genaro E. Mendez uzcanga 1

DOI: https://doi.org/10.56293/IJASR.2024.5804

ABSTRACT: The present research work presents the development and implementation of a Digital Maturation Model (MMD) designed and adapted to the Institute of Higher Education, Establishing the degree of Digital Maturity present in the Institute of Higher Education located in Orizaba, through the development and application of a Digital Maturity Model. Outlining strategic planning oriented to the analysis necessary to generate improvement proposals through the use of digital technologies, increasing efficiency and competitiveness, improving the service offered. The present research will take a quantitative methodology through a longitudinal study with the intention of obtaining a before and after, through a quantifiable approach, obtaining the evaluation of the Digital Maturity Index and the detection of areas of opportunity for the proposal of improvements.

Keyword: Digital Transformation, Digital Maturation Model, Higher Education, Dynamic Capabilities.

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35-42 download
5. INTEGRATED MARKETING COMMUNICATION OF ECOTOURISM AND TURTLE CONSERVATION IN THE BANGGAI DISTRICT

Ken Amasita Saadjad 1, Muhammad Khairil 2, Achmad Herman 3

DOI: https://doi.org/10.56293/IJASR.2024.5805

ABSTRACT: This study aims to determine the integrated marketing communication of ecotourism and turtle conservation in Banggai Regency. This research was conducted in Sinorang Village, South Batui District, Banggai Regency. The research time was from March to August 2023. The method used in this research is using a qualitative research method with a descriptive approach. Research data were obtained through observation, interviews, and documentation. Types and sources of research data using primary data and secondary data. The results of this study indicate that integrated marketing communication of ecotourism and turtle conservation in Banggai Regency, which consists of: video advertising, print and electronic media advertising, social media advertising and advertorial advertising. Direct marketing conveys information by word of mouth or the term word of mouth marketing, which is delivered face-to-face. Sales promotion using brand ambassadors from Luwuk. Personal selling using Facebook social media which is carried out personally by the community, business actors and village government. And sales promotion with the presence of digital marketing and social media using the AISAS model (attention, interest, search, action, share). Interactive marketing, marketing through social media (facebook, instagram, youtube) and electronic word of mouth (E-Wom). Community relations through the turtle ecotourism soft opening event program held on April 21-26, 2023. Green marketing, through green marketing with environmentally friendly conditions so that the focus of nature and environmental conservation continues to run optimally. And experience marketing, through this marketing experience is a way to advertise to tourists based on the extraordinary and unique experiences they experience, tell and share with others.

Keyword: Integrated marketing communications, ecotourism, conservation.

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43-49 download

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